I do the Local Service keyword research- showing you the significant search opportunities in this niche. You can download my keyword research and use it to start your site.
I discuss monetization- how I would convert local lead gen traffic to money. In general, I focus on the three pillars of internet marketing moentization: display ads, affiliate marketing, and eCommerce.
I outline how I would approach this local services niche and produce content that attracts qualified traffic.